Your Autoresponder is Your Most Important Online Tool

As you’re working to grow an online business, once you have your website or blog setup, the very next tool you’ll want to use is your Autoresponder.

You Autoresponder is tool that automatically stays in contact with your readers. Once it is setup, you can let it go and not have to worry about it any more.

When people opt into your Autoresponder and start receiving your messages, keep in mind that some will purchase or join your business almost right away, but many will wait 90 days or more before making that buying decision. So you’ll want to make the best use of your Autoresponder by having enough messages in there to stay in contact with your prospect for at least 4-5 months.

You’ll prepare your messages ahead of time and upload them into your Autoresponder. Then when someone opts in, they’ll start to receive your emails based on the schedule you predetermined.

Here is a brief example of how you can customize your Autoresponder:

Message #1: Sent immediately –

I would keep this message very short. The purpose of this message is to test the waters to see if they’re someone who is interested in making a decision right away.

So my email for this person would be something like: Hi ____, Thanks for your interest in ________. Are you looking to make some extra money or are you interested in the products? Thanks, Your Name, phone & email. Do NOT put your website in this email or any sales talk. Just keep it very simple so they will respond – just as though you were two friends emailing each other.

Because this is a very simple email, it will feel like you are engaging in conversation with them, and in fact you are. If they respond, now you know they are interested now, and you can take the conversation wherever it leads. If they don’t respond, your Autoresponder will continue to stay in contact with them.

Message #2: Sent 1 day later –

In this message you can thank the person for requesting information from you. Tell a little background about you and encourage them to contact you so you can answer any questions they have. Then leave a link to your website so that they can explore the opportunity themselves.

Message #3 – Sent 1-2 days later –

Talk a little about one of the benefits of your products and how your products are unique for others. Remember to talk to them – about what’s in it for them and how they will benefit. Leave a link to your website and encourage them to contact you.

Message #4 – sent 1-2 days later –

Talk a little about Internet MLM in general and how people make money from the Internet and MLM. Leave a link to your MLM website and encourage them to contact you.

Message #5 – Sent 1-2 days later –

Talk about another benefit of your products or opportunity. Leave a link to your website and encourage them to contact you.

Message #6 – Sent 1-2 days later –

Explain how you can help them achieve success in your Internet MLM business. Show them the system you are using and the support you have to offer them. Include a link to your website and encourage them to contact you.

Message # 7 – Sent 1-2 days later –

In this message, include a few testimonials from happy customers or team members. Show them how they too can achieve this type of success part-time. Include a link to your website and encourage them to contact you.

These are just a few of the types of emails you can send. There is no particular order that you should use, and the email contents should be specifically written to your particular audience. Just keep sending emails 1-2 days apart and including different benefits of your products and opportunity, adding more testimonials, and anything else they may be interested in.

After 90 days, I would send another very simple email to reignite those who have been on your list for awhile.

Message after 90 days –

Again, I would keep this message very short. The purpose of this message is to reignite them to see if they are responsive now.

So my email for this person would be something like: Hi ____, Are you still looking to make money from home? Thanks, Your Name, phone & email. Do NOT put your website in this email or any sales talk. Just keep it very simple so they will respond – just as though you were two friends emailing each other.

Throughout this whole process, you should also send each of your blog posts to your Autoresponder list. This will also help build the relationship and you will be providing valuable information that is not all about selling them.

Also, be sure to include a call to action at the bottom of every email asking them to contact you or visit your website (except for the two that I said not to).

Work to build relationships with those on your list. Don’t expect it to happen overnight, but as time goes by you’ll get more and more people who will join you because you’ve developed that “know you, like you, and trust you” that is so necessary for them to make that buying decision.

A good website with good sales copy can do your presentation for you and over time can potentially sign up people without you even doing a presentation. In fact, don’t be surprised to have people signup in your team before you’ve even talked to them in person. On the Internet, it’s absolutely possible!

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Let’s have some conversation!

EXPECT Success!

By Lynn Huber