Blog Post Type #17: Beginner’s Guides
This blog post types are “how-to” posts but geared specifically toward beginners.
They teach newbies in your industry valuable insights and skills that they need to learn anyway.
Examples of this type of post include:
- A Beginner’s Guide To Lead Generation
- A Newbie’s Guide To Running A Marathon
- A Beginner’s Guide To Email Marketing
- A Beginner’s Guide To Social Media
- A Beginner’s Guide To Crochet
Consider these important items when writing these guides:
1 – Make your guide in-depth but not overly technical.
You want to cover the subject thoroughly without overwhelming the beginner with a lot of technical terms or industry jargon.
Try to keep the posts straight-forward, to the point, and relatively easy to understand.
2 – Use a variety of media, like screenshots and videos, to clarify your points.
Remember, you’re writing to beginners and people learn in a variety of ways.
Some are more visual learners, while others learn better from text.
Try to cater to all types of learners in your posts.
This Blog Post Type Can really help you stand out.
Beginner’s guides, when done well, can be an incredibly valuable resource to those who are just getting started in your industry.
They can also establish you as an expert in your industry – someone that beginners can look to for advice.
In some ways, these beginner’s guides allow you to mentor newbies from a distance.
This is what I do with My OnlineBeautyBiz.com Blog, and it can be incredibly rewarding.
It helps me support my team at whatever level they are at.
It also allows me to use posts that include pictures, and sometimes even videos, to provide more detailed answers to questions than a simple text, or even a phone call.
Look for More Blog Post Types in upcoming posts.
Or, you can find the ones that have been published here.
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By Lynn Huber
p.s. Beginner’s guides, when done well, can establish you as an expert in your industry – someone that beginners can look to for advice.
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