Blog Post Type #6: Case Studies
Case studies are incredibly valuable to readers for several reasons.
First, they let the reader see what’s going on behind the scenes of your business.
Readers love being taken behind the scenes and by writing a case study, you give them a look at how things work in your business.
You show them the inner workings of your business, which can provide valuable insights to your readers.
Second, they provide valuable lessons regarding how you achieved success in a particular area.
For example, let’s say that you tripled your sales in six months.
You get to walk your readers through exactly what you did, why you did it, how you did it, and what the results were.
Your readers can then implement similar steps in their own businesses.
The Case Study Doesn’t Need to be Yours
If you don’t have a personal case study to write about, you can write about how you’ve helped one of your customers.
In other words, write about how you enabled one of your customers to achieve massive success.
Look through your customer list and determine which one(s) has been successful using your products or services.
Then email them and talk through how they used your product or service to grow their business.
Writing Your Case Study
When writing your case study, try to provide as much concrete, actionable material as possible.
You want your readers to be able to take your case study and apply the lessons in their own businesses.
Look for More Blog Post Types in upcoming posts.
Or, you can find the ones that have been published here.
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By Lynn Huber
p.s. If you have something you want to accomplish, “Do or do not.” If you decide to choose “do”, then get started moving forward and leave “trying” behind in the dust where it belongs.
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