Blog Post Type #6: Case Studies Case studies are incredibly valuable to readers for several reasons. First, they let the reader see what’s going on behind the scenes of your business. Readers love being taken behind the scenes and by writing a case study, you give them a look at how things work in your …
Blog Post Type #5: Listicles We all love lists. That’s why magazines are constantly publishing articles like, “10 Ways To Lose That Stubborn Belly Fat,” and “5 Ways To Be Happier Now.” Lists are easy to quickly skim, allowing us to take in an entire subject in just a few moments. Additionally, they make us …
Reviewing Data To Determine What Parts Of Your Content Marketing Are Effective One of the ways to ensure that you are working effectively and not just doing busy work is to understand what your key performance indicators are, how often you’re going to track them, and how you’ll do it. This is important because the …
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Using Content To Help Customers Consume Your Products One type of content that every business owner who sells any type of product or service should develop is training content to help your customers use your products. When they make the most of their purchase, you’ll end the buyer’s remorse, reduce returns, create lifetime customers, and …
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Using Fresh Content To Reconnect With Existing Customers If you’ve been reading this series about content marketing and fear that you’ve let the ball drop in the past with your customers, no worries. Even if you’ve let your email list wither for a year or more, it’s still worth it to try to get back …
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Creating And Uploading Content In Batches To Save Time Content marketing is a lot simpler to do if you understand what needs to be done in advance and set it up in a process to ensure you can get more done in less time. One way to do this is to batch the work based …
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