If you’re not actually talking to prospects, you should be out looking for them. Prospecting can fit nicely into everything you are doing. For example, how many calls can you make while waiting for your appointment? How many people can you talk to in the waiting room of the doctor’s office? How many people can you talk to in one hour in a shopping mall?
Learn a few opening scripts. Practice them until you are comfortable saying them to someone. Once you’ve got a couple of scripts under your belt, it is easy to start a conversation with pretty much anyone. While talking to a prospect, ask questions, listen, nod your head up and down and smile. Keep the conversation about the other person. Soon it will come back to you. When you hear, “So what do you do?” be prepared with your 60 second commercial and then go back to asking another question about them. As you’re talking to someone, come from the viewpoint of, “How can I help this person?” and you will be fine.
Are you mostly marketing online? No problem. Take the same steps with Facebook. Initiate a conversation, get to know people, interact with them, like their posts, comment on their posts… Develop a relationship and over time, many will join you in your business!
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By Lynn Huber
p.s. Keep in mind when you’re talking with people that whatever they want to do is OK. If they want to join your business that’s great! If they are interested in being a customer, that’s great! And if they’re not interested, that’s great too! Your job is just to find out which one they are.
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