First, let’s talk about the difference between Benefits and Features. A benefit is the anticipated feeling you get from the features of the opportunity or product. A benefit comes after the words “you get”. A feature is a product or service, or attribute that differentiates your product or company from other products or companies.
When you’re talking to others about your opportunity, be sure you’re talking about the right things. Don’t talk about how the company is financially secure, debt free, many years old, or that your products are the best, or what income you’re already making, of the product guarantee, or any of that. Those are all features and your prospect isn’t interested in them right now.
Instead, present your opportunity in a way that’s simple and easy to understand. Our business is really pretty easy – you get paid to move products and teach others to do the same. Talk about how your business can make a difference in their financial situation, or their time situation, or whatever needs your prospect has. Maybe your prospect has 5 kids and wants to earn an income while being at home with them. Then you would talk about how this business can be worked around your children’s schedule and how your children can help with your business – even allowing the children to be a part of it and allowing them to learn powerful skills in the process.
Link your benefits to the prospect’s desires. Get the prospect to see and believe how Network Marketing can benefit them. If they believe they will gain more than they will lose, they will join you.
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By Lynn Huber
p.s. “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” So, when talking to your potential client or new team member, remember to focus on the hole and not on the drill, because that is what your they are looking for!
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