LynnHuber.com

How To Market Online

Have you always thought you have to deal with a certain amount of rejection before you can find success?

We all know we need to go through the No’s to get to the Yes’s, right? Are you tired of “going shopping” just to be able to find new people to talk to, or standing outside grocery stores talking to everyone who walks by? Does it feel like you’re chasing your potential recruits when they don’t return your calls or don’t answer the phone when you call – even after they asked you to call them?

While I do agree that it’s a good idea to start with the people you know, to an extent – and I do use and have been successful with many of these traditions – there are other options to grow your business as well. The key to massive success is getting the customer to come to you first!

The internet has opened a whole new world of Marketing. Using the internet, it is possible to attract the really interested prospects to you, and they can be prequalified before you even talk to them.

How do you do that? First you need to understand the difference between being a Consultant and being a Sales Rep. A Consultant is perceived as being valuable while a Sales Rep is perceived as being a nuisance.

I’m sure you’ve heard the saying “no one likes to be sold, but everyone loves to buy”. The difference depends on whose decision the purchase is. When you are trying to sell something, it is your decision; but when someone wants to buy something it is their decision.

So what if, instead, you offered value – without pitching your company or product? It’s all about building a relationship first and this can make a huge difference in your business.

As you become known for your expertise and helpfulness, people who want success will flock to you and some will even ask if they can join your company. Can you see how this is different than you asking them to join your company?

So… come with me and I’ll give you the tools to do this yourself. But, keep in mind, to make this happen, you will need to spend some time and money learning this process before you can make it work. I will give you all the information you need, but you must be willing to put in the effort to step up to make this work, or you might as well quit right now. OK… ready?

Your Personal Website/Blog

OK, now the first step is to create a website/blog. If you’re serious about marketing yourself online, it is critical that you have your own personal website. People will find you online, read about you, learn from you… and then contact you directly.

Your website is your online marketing hub.  And in recent years, blogging has created more millionaires than almost anything else online. With your blog we will teach you exactly step by step how to become the leader and the authority in your industry with the leads you have generated with your lead capture system.

My Blog is hosted at SiteGround.  Click here to get your hosting.

Here Are Some Tips On Your Personal Website/Blog

How To Create Your Own WordPress Blog

WordPress Plugins

How to Create Your First Blog Post

WordPress Themes

When you install WordPress, it comes with several themes.  These are great to get you started.  Each one comes with a different design, layout, and features, so you can choose the one that suits your taste and gives you the look you want for your website.

There are a couple of themes I use regularly.  I actually have two favorites – Astra and Thesis.  You can also find themes online that are for purchase, and some for free.

Astra is my new favorite.  It’s easy to use and creates some fantastic looking sites.  My personal Avon website is created with Astra.  It looks great, it’s easily customizable, and it’s fast and efficient.  Get Astra here.

Along with Astra, I use a Page Builder called Elementor.  Elementor is how I built my front page of my personal website.  This is a Page Builder that works well with Astra so that you can create each page exactly the way you want.  Check out Elementor here.

Lead Capture Pages & Full Auto Responder System

Once a prospect submits your form (Lead Capture Page), the system will automatically send out pre-written auto responder emails  to get your prospects to know, like and trust who you are. When your prospects come to trust you, they will naturally want to buy from you and join your team.

The best Auto Responder System I’ve ever used is AWeber.  Click here to signup for your account.

Create A Blog Broadcast For Your Blog Using AWeber

Once you have your website setup, and have setup your autoresponder, you might want to create a Blog Broadcast.

A Blog Broadcast will automatically send an email to your list whenever you have a new post. If you’re receiving training emails from me, the Blog Broadcast is what you’re receiving.

I use this for training emails on my training blogs, and I use it for customers/prospects on my business blog. It works for any blog that you want to get the word out that you have a new blog post.

You’ll find instructions on how to create a Blog Broadcast here.

Live Meeting Room

Communications in Team Building is absolute key, and with this stellar product you can build, train and sell from this Powerful Global, but private to you, Live Meeting Room.  This amazing system allows you to communicate in real time audio and video, conduct presentations, and share your desktop or files with all your attendees.  And the best part, you can start for FREE!  No need to upgrade until you’ve grown your business enough to need it.

My recommendation for Live Meeting Room is Zoom – Check it out here.

 

Facebook Live Software

Do you want to start your own Facebook Live shows but the tools you tried are too complicated?

I have been using Restream lately for my live streams.  I use it for both my daily Facebook Lives, as well as my weekly trainings, and it really is a game changer.

You can sign up for Restream for free.  If you sign up for Restream here, you will get a coupon for $10 off in case you decide to upgrade to the free version.

Depending on which plan you sign up for, you can stream to multiple platforms (think Facebook, LinkedIn, YouTube) all at once.

But here’s the really cool thing about Restream, that makes it stand out from the others!

You can create QR Codes that link directly to the product page on your Avon Online Store.

When people take a picture of the QR Code with their phone, they’re taken directly to your product page.

And for those watching from their phone, every time you show a QR Code in your video, it will drop the link in the comments.

The ability to share my screen and have guests on the live is amazing! Plus, I can make my viewers feel more special by showing their comments on screen.

Pretty cool, huh!

Check Out Restream here.

– – – – – – –

Another platform I love for my live streams is Streamyard .  It’s very similar to Restream, except it does not offer QR Codes.

This platform also offers the ability to share your screen, show comments, and stream to multiple platforms.

StreamYard is also a wonderful Streaming Platform for your Live Videos and Trainings.

Check out Streamyard here.

 

Texting Program

Texting lets groups and small to mid-sized companies send SMS messages tied to keyword responses via targeted text message marketing campaigns. With unlimited keywords and the lowest message rates available, Texting’s user-friendly interface makes SMS marketing the perfect complement to existing email and traditional marketing campaigns.

Nearly everyone has a cell phone these days. Pushing a text message marketing campaign to your customer base is a fantastic way to let them know about specials, open appointments, news, promotions, and any other information you wish to deliver in a timely manner.

With the right texting platform, you can even create drip campaigns to stay in touch with prospects/customers over time.

The texting service I use and love is Project Broadcast –
Check it out here.

 

Social Media Tools

Get Yourself Online

Social Sites are your next step if you aren’t signed up. Get an account at –

Facebook

Twitter

YouTube – I know, you probably don’t have videos yet, but get the account, you’ll learn why!

These will get you started.

 

Create Your Own Video

Grow your business with compelling professional-quality video that you create in minutes from your phone, computer or tablet.

Video is the most effective way to put social media and advertising to work for you.

I have tried many, many programs, and inVideo is the easiest, most powerful program I have found, and the pricing makes it accessible to everyone!

inVideo makes it easy to produce incredible professional videos that rival big-budget productions without the expense and delays.

 

CinchShare

Gives you everything you need to successfully market your business online. You can schedule posts ahead to your Facebook timeline, pages, groups, events and albums, create your own images, pin to Pinterest and most importantly, throw Facebook parties with ease.

CinchShare makes it easy to have a life offline while still continuing to market yourself online!  It frees up your time so you can spend more time growing your business, and spending more time with your family. No one should ever have to choose between the two!

I have so so many different social media schedulers, and none of them even come close to comparing with all that CinchShare gives you!

By using my link, I can extend your Free trial from 7 days to 37 days!  Click on “Begin Your Free Trial” and then enter promo code CINCHFREE to extend your free trial for an additional 30 days!

Get CinchShare Here!

 

Other Helpful Tools:

 

You can register your domain at GoDaddy.  Register your name as your web address (i.e. LynnHuber.com), or find a unique name that fits your business.

 

If you want to get started with a free site you can get one at WordPress. There are also many free templates you can get to make your site unique, and many of them are pretty good.

However, my experience has been that it’s better to pay for a quality blog that you own, the search engines like and will help you promote your most important product – YOU!

 

Keep in mind; if you are new to this, you are going to need to spend some time learning how to make your blog look the way you want and how to customize it for your needs. I have found a perfect book that will help you really get started. Click here to purchase WordPress for Dummies.

Leads

Although I strongly suggest starting out with your warm market and building a list, sometimes you just need a way to bring in more people to talk to.  I have found a wonderful source of good quality leads, where most people I call are happy to talk to me – in fact many will return my calls after I leave a voice mail for them.  I have tried many lead sources, so I find this quite refreshing.  Check Out our Leads here.  Their lead program is very affordable.

 

Tax Accounting

I have found a program that help you keep track of every business expense, and help you find more items to deduct from your taxes.  One of the benefits of having your own business is that you get some tax breaks from the IRS.  TaxBot is a program which does many things for you.

  1. Keeps track of your mileage using the GPS in your phone – this is worth a ton to you on your taxes – and now it’s so easy to use.
  2. Keeps all your receipts in your program.  Every time you enter an expense, either save the receipt or take a picture of it with your cell phone.  No need to ever fear an audit again – it’s right there and you don’t need to go looking for the receipt
  3. It also keeps track of who you met and why.  This information alone can save you big time in case of an audit.

Check out TaxBot here – Normal price is $19.99/month, but with my link you’ll get to try it for free for 30 days, and then get it for $9.99.  Can’t beat that!

 

Business Cards

You only get one chance to make a great first impression, so make the most of it with high-quality, full-color premium business cards.  There are many places where you can get quality business cards, but I’ve found exactly what I need at Vista Print.  They offer free cards featuring a wide variety of templates to choose from.  All you have to pay for is shipping.  They also have a larger selection of inexpensive premium cards to choose from.  I’ve used them many times and have always loved the cards I received.

You can also design your own Business Cards at Pixingo!  Click here to find out more about Pixingo.