Leverage High Authority Sites For Google Traffic
You already know that Google will reward websites that have higher authority with higher rankings. So, you’ll want to leverage these high authority sites to gain more traffic.
You can take advantage of this by creating content on these websites and optimizing it so that it will have the maximum chance of ranking high on Google.
Any high authority website where you can add content is fair game for this strategy.
In this post, we will discuss how you can use three websites with high authority and get your content on the first page of Google.
Although some of these websites are the most authoritative in the world, you still have to choose the right keywords for optimization.
It is very unlikely that you are going to rank on the first page for a term like “dog training” (with the exception of video) using this strategy, as it is just too competitive.
You would need to build some great backlinks to pull this off.
YouTube is a traffic beast and Google owns it.
You will often see YouTube videos on the first page of Google for different keywords. Sometimes the videos are right at the top of the page.
This is a great opportunity for you to get free Google traffic.
Although it is possible to have a YouTube video appear on the first page of Google for a keyword like “dog training” it will probably not be easy to do this.
There are many videos about dog training on YouTube so you will have to have better SEO than they do to get one of the 3 places on the first page (there are usually 3 videos displayed).
A better strategy would be to identify some longer tail keywords that receive good traffic from Google and create a video for these.
If you don’t want to create the video yourself then you can outsource it.
But Video creation is a lot easier than you may think.
It is important that any video you create provides value and a call to action which encourages viewers to visit your website using the link that you provide in the description box (add this at the top so it is visible above the fold).
You need to optimize your video so that it will have the best possible chance of ranking on the first page of Google:
- Use your main keyword in the video title
- Use your main keyword and other related keywords in the description
- Add tags to your video using your main and related keyword
- Your video file should contain your main keyword e.g., dog-training.mp4
Do not assume that because your video ranks high in YouTube search that it will automatically rank on the first page of Google.
The criteria used for ranking is different.
Getting on the first page of Google with your video is all about optimization and backlinks (not always needed).
Here is a great tip for you. Google loves live videos.
So, you can create a live video and then broadcast it live to YouTube using an application like StreamYard or OBS Studio.
You will have a much better chance ranking on Google’s first page with live videos.
Facebook is the third largest website in the world after Google and YouTube. It is a very high authority in Google’s eyes.
Google does not index individual Facebook posts, but it does index Facebook Pages.
So, the thing to do here is to create a Facebook Page for your business using your keyword.
Facebook Pages appear on the first page of Google from many thousands of keywords so you will have a good chance with this if you choose the right keyword.
Here is a great tip for you. Facebook also loves live videos.
So, you can create a live video and then broadcast it live to Facebook using an application like StreamYard or OBS Studio.
This might not get you a higher ranking on Google, but it will get you more exposure on Facebook.
As more people watch your video, that will drive more people to your website using the link that you provide in the description box (add this at the top so it is visible above the fold).
You can use Medium to publish content that is related to your niche.
It ranks around 270 in the world and gets more than 200 million visitors every month.
Google will often rank content from Medium.com for different keywords.
Review keywords tend to rank well on Medium.
You can create a review for a product or service and then publish it on Medium.
Not only will you have a good chance of ranking on the first page of Google, but you should also receive traffic from Medium users as well.
Look for other High Authority Websites
We have just scratched the surface here when it comes to authority websites that tend to rank on the first page of Google for different keywords.
Do your homework here and try to find other websites where you can publish content and drive Google traffic to your website.
In the next post, we will discuss how you can use Google Discover for more Google traffic…
Look for More SEO training in upcoming posts.
Or, you can find the ones that have been published here.
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By Lynn Huber
p.s. If you have something you want to accomplish, “Do or do not.” If you decide to choose “do”, then get started moving forward and leave “trying” behind in the dust where it belongs.
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