Step Five Of Your Content Marketing Funnel – Close The Sale
Once you establish trust and the value of your offerings, it’s time to start sending more emails that can close the sale.
You can accomplish this with mostly email content, but you can also use that content to bring your list members to your online communities and website more often, too, which can help you use the entire community to close the sale.
Closing the sale is the goal, so let’s look at how you can use content to do that.
Product Videos –
Providing examples of your product by using videos of someone using it or showing it can help a lot.
Let’s say you have a mastermind community that has a monthly membership you’re selling.
By recording your desktop and your voice, show them what’s inside the community.
You can even ask your members to record what they love about the community and share that.
Product Sales Pages / Landing Pages –
Of course, every single product or service you offer should have its own sales / landing page.
You may want more than one for each product, depending on the audience personas you’ve developed.
Some might be short, and some might be longer. Some might be video-based, and some may be all text-based.
Blog Product Updates –
You can also blog about your product changes, updates, and research to build buzz.
You should blog about it then share it on your social media accounts.
For example, if you’re building a cover for your latest eBook, why not share the working cover and ask for opinions?
Customer Success Stories –
Sharing the success of your customers is also a great way to close a sale.
Anyone on the fence who sees an interview or case study about the impact your solution has had on other people will make them want it right now.
These can exist on your website as well as within your email autoresponder and shared and promoted on social media.
Case Studies –
When you have an impactful report about the value your products are creating, it’s important to create a case study to share.
You can share that case study in email, on your website and blog, on social media, and even at live events.
Free Trials –
This works best with software, membership sites, and things that will not require you to do extra work for free. If you can automate the delivery, consider giving a free trial to attract users and convert them to buyers.
Webinar Product Demonstrations –
Anytime you have anything to demo, doing a recording or hosting a live webinar to showcase the product is a great way to get people excited about your product or service.
Product Overview PDF –
Sometimes, people really need to see everything in one handout.
Giving them a product overview sheet can really help clarify the benefits in one glance.
Training Material –
Even if they have not fully bought into your product yet, giving them access to training materials is a great way to show the value of your product because they can see how to best utilize it.
And best of all, you can also use this content for post-purchase customer loyalty.
Comparison Matrices –
This works well for different types of products, but you mostly see it for software.
You can show the audience how your offering benefits them more than the other offerings by creating a one-sheet comparison.
Put an FAQ (frequently asked questions) about every product or service you offer that you can keep updated as more questions and answers come in.
Live Chat –
Right at the time your future customer is thinking about clicking the buy button, they may have a question that they could not answer via your FAQ.
If closing the sale is your desire, then it’s important that you understand who your customer is, where they are in their buying journey, and how they entered your marketing funnel.
A lot of this content can be repurposed and reused in other areas of your funnel too.
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By Lynn Huber
p.s. If closing the sale is your desire, then it’s important that you understand who your customer is, where they are in their buying journey, and how they entered your marketing funnel.
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