Supercharge Your Blogging – Blogging Was Supposed To Be Easy
Blogging was supposed to be easy, right?
Just sit down, crack your knuckles, and bang out a blog post.
Write about whatever is on your heart and mind. And do it again and again.
“It’ll be easy,” they said. “You’ll have no problems,” they said.
Except that it turns out that blogging isn’t easy.
The writing part itself is certainly challenging.
Stringing together sentences in a compelling, coherent manner requires thought and effort.
But that’s not the only part that’s hard.
One of the hardest parts of blogging is knowing what to blog about.
This is especially the case if you’re trying to use your blog to build your brand and your business.
When you’re using your blog as a brand-building tool, you can’t just write about what happened in a particular day.
Your blog does not serve as a personal journal.
Instead, you want to write about things that will actually matter and add value to your readers.
This is where things get tricky.
Constantly coming up with new topics and angles to blog about that will add value to your readers is no small feat.
It requires creativity, insight into your audience, and the ability to create fresh content day after day.
It’s enough to cause even the smartest blogger to burn out.
So, I’m going to try to make it a little easier.
Over the next couple of weeks, I’m going to give you lots of different types of blog posts that you can write.
You can think of these as blog post formulas.
They will provide an easy-to-follow framework for you to use when writing your blog posts.
Let’s dive in to the first one today, and then come back to this blog every week for the next idea.
Blog Post Type #1: How-To Guides and Tutorials
These are some of the simplest, yet most effective blog posts that you can create, and they serve a real need that your readers have.
You can guide your readers, step-by-step, through a particular process, showing them exactly how to do something.
Your readers are looking to you as the expert, and it’s your responsibility to show them exactly how to achieve their goal.
Examples of this type of blog post include:
- How To Create A Blog
- How To Get More Email Subscribers
- How To Do More Pushups
- How To Set Up A Roth IRA
- How To Apply Your Foundation
- How to Get a Certain Look With Your Makeup Line
Your goal is to give your readers a simple-to-follow guide that will make it as easy as possible for them to achieve their desired outcome.
When writing how-to and tutorial blog posts, it’s critical to break things down into the smallest, simplest steps possible.
Avoid assuming that your readers know what they’re doing.
Remember, they’re looking to you for help.
Also, be sure that your tutorial is as complete as possible.
Don’t leave your readers hanging with one or two steps left in the process.
Guide them the entire way, from start to finish.
Your goal is to make things as easy and simple as possible for readers.
If possible, include things like screenshots and videos to make your tutorials even simpler to follow.
If you need inspiration when writing a how-to or tutorial blog post, consider watching some related videos on YouTube.
YouTube is known for having millions of tutorial videos, and you can surely find one related to your subject.
Look for More Blog Post Types in upcoming posts.
Or, you can find the ones that have been published here.
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By Lynn Huber
p.s. If you have something you want to accomplish, “Do or do not.” If you decide to choose “do”, then get started moving forward and leave “trying” behind in the dust where it belongs.
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