Facebook makes changes to its system every day. But despite those changes, here are some tried and true principles that will always help you use Facebook in your marketing strategy.
Vary Your Facebook Content –
While it’s OK to occasionally pitch a product or service or opportunity, for the most part you’ll want to engage on content that’s entertaining and educational. Photos and videos tend to invoke more interaction than simple text, so be sure to include them as part of your plan. It’s also smart to include information or other blog posts that your audience will relate to so as not to always be talking about you and your products. Keep your sales pitches to around 20% of your Facebook content and NEVER include a link (except for the Special Deals shown below). Instead, ask them to private message you for more information. This way you’re only giving information to those who really want it.
Post at Optimal Times and Frequencies –
Because of changes that Facebook made in August and September of 2012, your posts will not be seen as often or by as many people as they used to. Facebook did this to reduce the clutter in the newsfeeds, but also to get more people to pay for better reach.
To get around this, you’ll want to increase the frequency of your posting to extend your reach. If you have a facebook fan page, watch your analytics to find when the best times for you are.
Offer Special Deals on Facebook –
Everyone loves special offers, giveaway, and contests, and they tend to create enhanced engagement on Facebook. When you promote a special on Facebook but link to the details on your website you stimulate your site’s traffic development. By offering specials on your Facebook page, you give people a reason to come back. But be sure to also provide consistent high quality content that’s not always about your products or services.
Have a Great Cover Photo –
Your Facebook Cover Image can be put to use engaging followers and building your brand. It occupies a valuable chunk of your Facebook page real estate so take advantage of it. Facebook doesn’t allow you to include your URL, but you can include your site name, logo and tagline. Facebook requires that your text take up less than 20% of your image, so be careful about that.
Use your cover photo to grab attention. Make it eye catching and professional so it will be noticed. This might be worth hiring a graphic professional for.
Bottom line, great content is what will drive social media and followers to your Facebook page, and ultimately to your website. Work your Facebook page with the intention of providing good quality value and the followers will come.
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By Lynn Huber
p.s. For best results, post more frequently with varied and valuable content. The more you post, the more likely people are to see your posts and interact with you. The more interaction you have, the more Facebook will show your posts. It’s a never-ending cycle.
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