Using Content To Draw In New Potential Customers
One goal for content marketing is to continuously draw in new potential customers so that you can get on the radar of your target audience.
With content marketing, you can help create a great first impression, remind existing customers of your offers, and delight them too.
But first, you have to draw them in. 🙂
Let’s look at how to use content marketing to draw in new potential customers.
Publish Informational and Educational Blog Posts
A new potential customer is someone who may still be in the awareness stage of their research about their problems and the solutions offered.
For this reason, use your blog to post educational and informational content that systemically teaches them about their problems and points them toward your solutions too.
Write Guest Posts
You can do the same thing with guest posting.
Find out where your ideal audience hangs out and offer to contribute guest posts that are very targeted and relevant.
Don’t ever pay for the privilege. You may even be able to find sites that will pay you instead.
You are giving them something of value, and the value for you is the links back to your landing pages.
Encourage and Incentivize User-Generated Content
The content your users generate can also attract more search engine traffic.
When users put a lot of content on your behalf – such as comments on blog posts, social media posts, or in your forum – that helps other people trust you more and makes search engines send more people to your information.
Curate Relevant Content
You can also use curated content to help get the attention of your ideal customers.
When you create a one-stop-site for all the information about your niche directed toward your audience, it’s just a natural progression to mention other relevant content and discussions happening and give your thoughts on it.
Solicit Expert Content
You can also ask people that you believe have something to offer your audience the opportunity to guest post on your blog.
Allow them to directly sell their information through the blog post, and you’ll find more willing participants.
If you’re an affiliate, you’ll earn from the effort, too, while also providing interesting content to your audience.
Incorporate Images That Make Your Audience Curious
Always include images in every post that help advance the meaning of the information you’ve shared with them.
Also, if you include video, infographics that explain data, and other images into your content that look interesting and match your brand, you’ll cause them to be curious enough to click through.
It’s Okay to Entertain Your Audience Too
Don’t forget that the content you create for business awareness doesn’t have to be boring and uninteresting.
You can use interactive quizzes and games as well to attract and inform your audience.
Trade Something of Value for Their Email
Remember that every single piece of content you create should also somehow move them to your email list.
You can accomplish this by offering gated content in addition to the initial content that brought them to your site so that you can move them to your list.
The list is where you’ll encourage them to become customers.
Using content to draw in new potential customers is one of the ways that content marketing is most effective.
You put the material in front of them, give them what they want essentially, and then they join you so that you can tell them about your offers and thus finally solve their problems.
If you’re looking for an internet business that will let you work online from the comfort of your home, have more time with your family, and make a great income while doing so, watch the video below and see what I recommend.
…fill out the form below, and follow the simple steps. It’s working for me, and thousands of others out there online.
And, if you already have a business you’re happy with, I will still cheer you on!
——> Did this article help you? If so, it would mean a lot to me if you would share it with others!!! And, share your comments below! I would LOVE to know more about you and your thoughts on this subject! <——
Let’s have some conversation!
By Lynn Huber
p.s. If you include video, infographics that explain data, and other images into your content that look interesting and match your brand, you’ll cause them to be curious enough to click through.
|Want more tips and trainings?
Get Lose Your Alarm Clock and Fire Your Boss… Here’s How I did it and YOU Can To!
If you are happy in a business, that is great. If you are looking for the right business with a marketing system already in place that works; the right mentor; something you can build online, I would love to share what I am doing with you. Click here and let’s explore the possibilities.