Want Another Chance For People to See Your Facebook Fan Page Posts?
Sometimes it can be so frustrating when you post something on your Facebook Business Page and very few people see it. It’s hard to know why some posts are seen and some are not.
Many times it’s just because Facebook’s Edge Rank system didn’t give that post the rank it should have gotten, and that can happen for many reasons. Maybe you posted two or three posts within a close timeframe. Or maybe you used a picture, or didn’t use a picture. There really isn’t a definite way to know what was going on with Edge Rank.
You can recycle your posts that didn’t perform very well. Give it about a month or more, but by then it will be OK to re-post the content. Just do it a little differently this time.
First though, to see your posts, open your Admin Panel on the top of your Business Page. Under the section Insights, click on Posts. You’ll see a couple of charts and below that you’ll see your most recent posts. At the bottom you’ll see a link that says See More if you want to see more.
You can sort each column by clicking on the heading. I like to use the Reach column because that is the one that shows how many people Facebook shared the post with and that is the number I want to increase.
Look through your posts to see which posts didn’t perform but which you really want more people to see. Those would be the posts you’d want to post again to try to get a better reach, but be sure to wait at least a couple of weeks since you originally posted it.
Rather than just posting the same post again, think about trying something a little different. If you originally posted it without a picture, maybe post it with a picture this time. If it was something you shared from someone else, post it from yourself, giving that person credit, rather than sharing it again. Chances are you’ll get more reach by trying something different, or posting it at a different time of day.
You don’t want to do this too often though. Your fans like fresh new content and so does Facebook. But every once in a while this is a great way to repost something important so that you can get as many people as possible to see it.
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By Lynn Huber
p.s. Facebook’s algorithm changes all the time and it’s hard to know exactly what will help you get more eyes on your posts. It’s really just an ongoing process of trying new things.
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