Why People UnLike Your Facebook Business Page
When you are a Facebook Business Page owner, it’s exciting to watch your Like numbers going up! Yay! Your marketing efforts are working!
But yes, it does sometimes happen that people UnLike your page.
You may be thinking, “Oh No! What did I do?”
Here are some ideas on why people might UnLike your Facebook Business Page:
Constant Self-Promoting –
If every post is a marketing pitch to sign up for your webinar or buy your product, you might turn people off. Even if those webinars & products are great, no one wants to get sold to over & over again, day after day.
You can still market on your fan page, but a better way to do it is in a generous, informative, value-added way.
Your blog posts can be a great way to accomplish this. Of course, your goal is to sell your products, or get people to the next webinar, etc., but by providing your readers with quality information and training you’re building a relationship. Hopefully, sometime in the near future they will join your business, or attend your webinar.
You’ve probably heard about the 80/20 rule or 90/10 rule – where 9 Facebook posts are informative, and 1 post can be “salesy”.
But here’s another idea: How about a 70/30 rule. This is where 7 out of 10 posts be informative – and they can be your blog posts, podcasts, YouTube videos, etc. Then 20% of your posts could be shares of other people’s posts, blogs, videos, etc. Then the remaining 10% can be promotional in nature.
Posting Too Much –
People tend to hop on Facebook for just a few brief moments after work or on their lunch breaks. If all they see are your posts and they can’t see anything else, you might get hidden, or even worse, UnLiked!
In the spirit of full disclosure, I am very guilty of this, but I feel that if they’re seeing too many of my posts, they need to get a few more friends. 🙂
There is no set rule for the number of posts. Every page is different and each has a unique audience, but I would try to spread out your posts by at least an hour.
Not Posting Enough –
Not posting enough can also cause you to lose fans.
People will begin to wonder if you’re serious about building relationships out there.
Posting 3-4 times every day is a good number. You can do less, but make sure it’s at least every day. You don’t want your page to look like a ghost town.
It’s a fine line between posting too much and not posting enough. The best you can do is keep your eye on your numbers. As you post more often, do your numbers go up or down? Then you can adjust from there.
Not Being Positive –
Do you constantly vent your problems and frustrations on your page? Do you post in an arrogant or rude way when responding to comments and messages?
Keep in mind that everyone is watching. They will see how you are reacting to others on your page. When they see you being rude, they may not tell you, but just UnLike your Page.
Overly negative posts might get a reaction from certain people, but most people will just hide you or UnLike your page and move on.
On that same note, be careful about posting about religion or politics. About 50% will agree with you and love what you’re posting, but do you really want to alienate the other 50%?
These are the main reasons that I know why people UnLike your Facebook page, but I’m sure there are more as well.
Don’t be too upset when people UnLike your page.
It’s not always about you. People move on, profiles get deleted and closed.
Don’t beat yourself up about it.
As long as you’re generally moving in the right direction, you’re all good!
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By Lynn Huber
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