Your Authority Blog is probably the most important part of your online marketing strategy. This will be your central location, also called a hub, to direct everything to. Having your blog domain as your own name is a perfect way to set it up.
Your first goal is to provide value. Don’t be an expert in everything. Pick a handful of things to write about. Focus on building your reputation by sharing and helping others with valuable advice and information. Your focus is to teach and inform website visitors.
You still have the ability to monetize the site, but the primary focus is on delivering exactly what the visitor is hoping for. Others will view you as someone they can take advice from once they trust you. If you put good content online others will naturally market you and your products by sharing with their friends and family. Then you can link traffic to your offers.
You can host your blog from many different places. A web host is a company that provides online “real estate” to house your blog, sort of like renting land to place your mobile home. One that I use for this website is Blue Host. You sign up for an account and they host your blog for you. Their prices are very reasonable.
Once I started building these kinds of websites, my income went up drastically, I was getting more results with less work and my business became far more enjoyable.
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By Lynn Huber
p.s. Establishing yourself as an authority ultimately means that you’re creating a increased sense of trust from others for yourself. And once you’re able to gain this trust from your customers, colleagues, competitors and prospects it becomes much easier to grow your business.
If you don’t feel you have the expertise to be an authority yet, then go and learn something. And then teach it on your blog. Let them know that if they have questions, they can come to you. You might not know the answer but if you don’t, find someone who does and come back to them with an answer or a name of someone who can help them.
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