There’s an old saying, “the money is in the list.” You’ve probably heard of that, right?
Well the reason is, that with your list you can target customers that are interested in your product or service. Your autoresponder will dramatically increase your ability to build a successful relationship with your customers.
Your autoresponder can fulfill tasks that would otherwise be difficult to complete, and it can be customized to fit in with your marketing plan.
For example, say as part of your marketing efforts you decide to offer a 5-part eCourse on your niche area. This would be difficult to fulfill manually, but with your autoresponder, you will be able to automatically send out each part of your eCourse over a specified number of days, keeping your customers interested and eager for the next installment.
Then, you’ll also be able to target these customers with future promotions of products and services. Over time, your autoresponder will help you build up trust with your customers, and have the ability to show that you are an expert in your field.
Once your autoresponder is setup, your follow-up emails will go out on the specified timeframe on autopilot. This frees up time for you that can be spent on other marketing efforts.
Your potential customer may need to hear your message several times before they will make a decision and buy from you. Your autoresponder will allow you to build trust gradually by providing value-added content over time.
Rather than sending out emails saying “buy me,” focus on sending emails that contain valuable information that will be helpful to your reader. Focus on topics such as product information, industry news, tips and tricks… anything that will benefit your subscriber.
Over time, your subscriber will learn more about you and your product, and in time they will feel comfortable giving you a try, or referring you to someone else who has a need for your product.
One good way to get a feel for what works is to watch the emails that you receive. Which ones feel like they just want your money, and which ones feel like they’re a reputable company looking to help you? Take some ideas from the emails that make you feel good, and try them on your list. Over time you will get better and better at it.
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By Lynn Huber
p.s. Whether you want a day off to head to the beach or a month off for a life-changing adventure, your auto responder is back home taking care of business.
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